PPC (Pay-Per-Click) advertising allows you to pay for top positions on search engines by bidding on specific keywords. This delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals.
I am Google Ads Certified and a Google Partner. This means I have proven Google Ads skill and expertise through an exam and Reinvent Interactive has met the Google ad spend and client revenue growth requirements, as well as a sustained a client growth rate. You should look for this accreditation when hiring a PPC management partner.
Dedicated campaign management includes fine-tuning several factors and elements; including: Channel Strategy, Keyword Analysis, Remarketing & Audience Development, Negative Matching, Competitive Analysis and A/B Testing.
Where you choose to send your paid traffic is critical to performance. Your destination pages need to meet the following criteria: Match Searcher Intent [Keyword + Ad Copy], Good Attention Ratio, Call-To-Action, Trackable & Reportable Behaviors.
Some clients would like a "second opinion" on their campaigns. For example, if your campaigns are managed by your in-house team and you want the peace of mind that you're making the most of your ad-spend budget or that you're not missing keyword opportunities and the ability to fine-tune for your targeted searchers. This could be a good option to do quarterly.